There's a difference between networking and cold calling. I've done cold calling in the past. It's a numbers game. If you have 1000 people to call through and

There's a difference between networking and cold calling. I've done cold calling in the past. It's a numbers game. If you have 1000 people to call through and you can make even 10 calls an hour for 2 hours a day, you'll get through the list in approximately 50 days or 10 working weeks. A success rate of 1-2% would be good. If you get 10 good leads out of it and 5 of those convert you're doing very well, but then a funny thing happens. You quickly find out who's interested but not right now, and who's not interested and not worth calling back. Scratch the latter from your database and suddenly that conversion rate goes up. Cold calling is a lot like email marketing. It feels bad sometimes to do it, but if you do it right, and you do it well then you'll be much better off than others. The only thing I would say is that you might not be the right person to cold call. If the quality of the information you have is good and you can pay someone more suited to this to go through and keep the data clean then you're definitely better off doing so.