I'm going to go against the grain here and say that I immediately recognized what the service does. The "Reward Your Employees" text caught my eye fist because

I'm going to go against the grain here and say that I immediately recognized what the service does. The "Reward Your Employees" text caught my eye fist because it was on the page before the rest of the content faded in, so I read it first. I never once thought the site was about making sushi. Still, it's probably a smart idea to do your A/B testing as others have mentioned. Design is clean and the concept is very cool. Congrats on launching!