Ariely conducted a number of social experiments with unexpected results, as covered in a summary of his book that was posted a little while ago on HN: http://b

Ariely conducted a number of social experiments with unexpected results, as covered in a summary of his book that was posted a little while ago on HN: http://bookoutlines.pbwiki.com/Predictably-Irrational http://bookoutlines.pbwiki.com/Predictably-Irrational The "Cost of Social Norms" section is the one relevant to his points in the article.