6 ms·

I think some people fail to see that big projects like that can change the target audience of Kickstarter. Yeah it bring more people, but these people went on K

by dwild 13y ago

I think some people fail to see that big projects like that can change the target audience of Kickstarter. Yeah it bring more people, but these people went on Kickstarter for this big movie from Zach Braff, not for indie projects. It show to the big company that Kickstarter is a good option to start project and if more of them do that, then they will dilute the content. It's for the same reason Hacker News doesn't accept news about other subjects. However I love that big project like that start to give consumer the ability to "control" what is produced. Now at least we can show them directly that a project or an idea is good/wrong. I just don't think that Kickstarter is the place to do that (they could easily use one of these Kickstarter-like script that you can install on your own website, they would even save some fees that way).

troygoode 13y ago
if Kickstarter pivots (purposefully or not) to support brand name / BigCo projects, that'll just open up a market for someone else to come in as Kickstarter Classic.
- andkon 13y ago
  Why? They may grow their customer base by bringing on bigger projects, but how would that alienate the customers who are already using it?
  - guizzy 13y ago
    Because Kickstarter is also a platform for discovery. If large corporate projects, which can certainly be funded otherwise, start crowding the site, this means that the smaller projects that can really benefit from Kickstarter for funding might not get the attention they deserve.
  - rubinelli 13y ago
    It happened with eBay: established sellers crowded out smaller and casual sellers in all but the most niche categories. This may not happen in Kickstarter, where the projects aren't fungible, but the precedent exists. These are still early days; big projects are still bringing in fresh backers, and the small projects are benefiting from this traffic. What Kickstarter will look like in ten years is impossible to predict right now.
    - illuminate 13y ago
      eBay pissed off their customers by prioritizing large ecommerce operations over independent sellers.
- Apocryphon 13y ago
  IndieGoGo and other alternatives to Kickstarter do exist.
james33 13y ago
The same argument could be made that it opens Kickstarter up to the mainstream and can help get more eyeballs on the other smaller projects.
- Scottopherson 13y ago
  I think it'd be interesting if Kickstarter projects were required to (or maybe strongly encouraged to) donate a percentage of their earnings to another project(s) on the site. Making these percentages visible to users would be interesting as well; smaller projects might get some extra visibility from larger projects like Mr. Braff's.
  - chc 13y ago
    This would be really onerous for small projects that are barely making ends meet. They already have enough trouble budgeting as is.
    - mostly_harmless 13y ago
      well, maybe for projects that cross their goal, the surplus can be partially and optionally passed forward
      - chc 13y ago
        That's already the case, isn't it? If somebody who's running a Kickstarter is concerned about holes being burnt in their pockets, they already have the option of donating some of their money to another Kickstarter, don't they?
- __--__ 13y ago
  I think this is what most people are really afraid of. They want kickstarter to be this small, odd thing that few people know about but they think is cool. By opening kickstarter to the mainstream, their cool, hip "mission district" is being gentrified. In case that transition caught anyone off-guard, this same pattern is seen over and over in otherwise unconnected things. Punk was cool, before it went mainstream. SoMa was cool, before it was swallowed by condos. Facebook was cool, before my mom started using it. etc.
k-mcgrady 13y ago
This is a good thing. People are constantly telling the big media companies, musicians, film studios etc. that they need a new business model - maybe this is it.
caf 13y ago
This big movie from Zach Braff is an indie project. This isn't just semantics - the whole point of it is that Braff wants to maintain creative control, which requires being independent of the major studios.
- brazzy 13y ago
  What people are miffed about is that he has the money to fund it himself and be even more independant. A complete failure would still leave him enough money to buy a penthouse in NYC. So if this project is so dear to him, why does he need to ask his fans to bear the financial risk?
  - fernandotakai 13y ago
    > What people are miffed about is that he has the money to fund it himself and be even more independant but, as he said on the interview, e is putting a lot of his money on it (and pre-sale money too). And as he said on reddit[1][2], he has less money than you think he has. [1] http://www.reddit.com/r/videos/comments/1d02a2/help_zach_braff_make_his_new_movie/c9ln8lt?context=1 http://www.reddit.com/r/videos/comments/1d02a2/help_zach_bra... [2] http://www.reddit.com/r/videos/comments/1d02a2/help_zach_braff_make_his_new_movie/c9lnsgk?context=1 http://www.reddit.com/r/videos/comments/1d02a2/help_zach_bra...
  - msandford 13y ago
    The only way a complete failure would leave him with enough money for a penthouse in NYC is if he were to make the movie Producers-style for $100k and keep the rest. I don't think that will happen, I think it's far more likely that all $2mm plus whatever money he and others are putting up will all be spent on the film.
    - brazzy 13y ago
      No, the idea was that his personal fortune minus the entire cost of making this movie would still be sufficient, i.e. funding it himself and failing completely would still not bankrupt him. So he's claimed the numbers being circulated concerning his wealth are exaggerated and I wouldn't expect him to tell us the correct ones, but one thing I would expect is that if he says he's putting "a lot" of his own money into this project, to also say how much exactly that is.
adregan 13y ago
I don't think you have to worry about shifts in crowds because when I started visiting kickstarter, I was funding art shows for painters and strange performance art. I still mostly fund small ( < 2000 dollar) art projects regardless of the fact that kickstarter is full of consumer products and iphone accessories.

by dwild 13y ago

troygoode 13y ago

if Kickstarter pivots (purposefully or not) to support brand name / BigCo projects, that'll just open up a market for someone else to come in as Kickstarter Classic.

andkon 13y ago
Why? They may grow their customer base by bringing on bigger projects, but how would that alienate the customers who are already using it?
- guizzy 13y ago
  Because Kickstarter is also a platform for discovery. If large corporate projects, which can certainly be funded otherwise, start crowding the site, this means that the smaller projects that can really benefit from Kickstarter for funding might not get the attention they deserve.
- rubinelli 13y ago
  It happened with eBay: established sellers crowded out smaller and casual sellers in all but the most niche categories. This may not happen in Kickstarter, where the projects aren't fungible, but the precedent exists. These are still early days; big projects are still bringing in fresh backers, and the small projects are benefiting from this traffic. What Kickstarter will look like in ten years is impossible to predict right now.
  - illuminate 13y ago
    eBay pissed off their customers by prioritizing large ecommerce operations over independent sellers.
Apocryphon 13y ago
IndieGoGo and other alternatives to Kickstarter do exist.

james33 13y ago

The same argument could be made that it opens Kickstarter up to the mainstream and can help get more eyeballs on the other smaller projects.

Scottopherson 13y ago
I think it'd be interesting if Kickstarter projects were required to (or maybe strongly encouraged to) donate a percentage of their earnings to another project(s) on the site. Making these percentages visible to users would be interesting as well; smaller projects might get some extra visibility from larger projects like Mr. Braff's.
- chc 13y ago
  This would be really onerous for small projects that are barely making ends meet. They already have enough trouble budgeting as is.
  - mostly_harmless 13y ago
    well, maybe for projects that cross their goal, the surplus can be partially and optionally passed forward
    - chc 13y ago
      That's already the case, isn't it? If somebody who's running a Kickstarter is concerned about holes being burnt in their pockets, they already have the option of donating some of their money to another Kickstarter, don't they?
__--__ 13y ago
I think this is what most people are really afraid of. They want kickstarter to be this small, odd thing that few people know about but they think is cool. By opening kickstarter to the mainstream, their cool, hip "mission district" is being gentrified. In case that transition caught anyone off-guard, this same pattern is seen over and over in otherwise unconnected things. Punk was cool, before it went mainstream. SoMa was cool, before it was swallowed by condos. Facebook was cool, before my mom started using it. etc.

k-mcgrady 13y ago

This is a good thing. People are constantly telling the big media companies, musicians, film studios etc. that they need a new business model - maybe this is it.

caf 13y ago

This big movie from Zach Braff is an indie project. This isn't just semantics - the whole point of it is that Braff wants to maintain creative control, which requires being independent of the major studios.

brazzy 13y ago
What people are miffed about is that he has the money to fund it himself and be even more independant. A complete failure would still leave him enough money to buy a penthouse in NYC. So if this project is so dear to him, why does he need to ask his fans to bear the financial risk?
- fernandotakai 13y ago
  > What people are miffed about is that he has the money to fund it himself and be even more independant but, as he said on the interview, e is putting a lot of his money on it (and pre-sale money too). And as he said on reddit[1][2], he has less money than you think he has. [1] http://www.reddit.com/r/videos/comments/1d02a2/help_zach_braff_make_his_new_movie/c9ln8lt?context=1 http://www.reddit.com/r/videos/comments/1d02a2/help_zach_bra... [2] http://www.reddit.com/r/videos/comments/1d02a2/help_zach_braff_make_his_new_movie/c9lnsgk?context=1 http://www.reddit.com/r/videos/comments/1d02a2/help_zach_bra...
- msandford 13y ago
  The only way a complete failure would leave him with enough money for a penthouse in NYC is if he were to make the movie Producers-style for $100k and keep the rest. I don't think that will happen, I think it's far more likely that all $2mm plus whatever money he and others are putting up will all be spent on the film.
  - brazzy 13y ago
    No, the idea was that his personal fortune minus the entire cost of making this movie would still be sufficient, i.e. funding it himself and failing completely would still not bankrupt him. So he's claimed the numbers being circulated concerning his wealth are exaggerated and I wouldn't expect him to tell us the correct ones, but one thing I would expect is that if he says he's putting "a lot" of his own money into this project, to also say how much exactly that is.

adregan 13y ago

I don't think you have to worry about shifts in crowds because when I started visiting kickstarter, I was funding art shows for painters and strange performance art. I still mostly fund small ( < 2000 dollar) art projects regardless of the fact that kickstarter is full of consumer products and iphone accessories.