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"92% gave us the highest Customer Service rating." This seems somewhat disingenuous, considering that the rating scale was only out of three, and the "highest"
by ruswick 13y ago
"92% gave us the highest Customer Service rating."
This seems somewhat disingenuous, considering that the rating scale was only out of three, and the "highest" level is used to show any satisfaction whatsoever. Their copy implies some sort of rigor to their rating process, and suggests that the "highest rating" is somehow significant and indicative of inordinate quality, as would be implied by a five or ten out of ten. A three out of three when the bottom two ratings indicate dissatisfaction or displeasure isn't really saying much. I'd think that it's fair to assume that the majority of most customer bases like the product in some way. A more realistic description would be to say that "92% of our customers were pleased with our service."
It's like saying that 92% of students in a pass/fail class earned the highest grade. It might technically be correct, but it doesn't mean anything.