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The specifics of the data are not important here. 37s has a real knack for creating a continuous stream of positive buzz using status updates like these in addi
by kyro 13y ago
The specifics of the data are not important here. 37s has a real knack for creating a continuous stream of positive buzz using status updates like these in addition to their blog posts. It's less about their average customer rating or whatever increasing by 3% this year, and more about knowing the company is still alive and doing well with a good product and happy customers. What's particularly smart is that, excluding their books, their articles and reports aren't long or comprehensive, but have the minimal amount of information to offer enough value to keep them relevant and in a positive light -- like when you kick your feet periodically in water to stay afloat. It's not easy by any means. I think it's quite clever.
- chaz 13y agoIt's also a marketing moat because it raises questions for customers when competitors don't have similar report cards -- what are they hiding? The low-pressure copy and honest voice are a big help, too. Very clever indeed.
- nemesisj 13y agoI think transparency is a huge competitive advantage. And like you said, it works great as a marketing tool AND as a tool for accountability. There are several ways you can do this but probably the easiest is to just sign up for a service like Pingdom (which is great b/c it injects a 3rd party measurement into the equation) then use their status page tool. We did ours using a twitter widget, pingdom's status page, and some CSS, and I think it turned out OK: http://www.getadministrate.com/status/ http://www.getadministrate.com/status/
- hawkw 13y agoYeah, this is a great way to keep customers locked in. And I like it since it actually promotes honesty in marketing, to an extent.