I don't sell to individuals (consumers) :-) While a freelancer/consultant is theoretically one person, they're wearing their business owner hat when buying my

I don't sell to individuals (consumers) :-) While a freelancer/consultant is theoretically one person, they're wearing their business owner hat when buying my products. This is why they'll pay a fair amount of money to get more clients, raise their rates, etc., but will later scoff at paying $0.99 for a game on the App Store. I would ONLY ever sell to businesses. And I think targeting bigger businesses (> 1 person consulting shops) is a great move to make. They'll churn less (if you charge a subscription), and they'll potentially throw down thousands of dollars a month if it helps them eliminate a position or nudge up their profitability by a point or two. Regarding your particular solution... You could start with what I'm advocating in my article: Why do people hire you today? I imagine it has something to do with programming + finance. What's the smallest, sellable product you could produce and sell at scale to the sort of people who are cutting your paycheck? Or to others who want to work as a developer in finance?