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Happy to answer any questions. I've gone from freelancing -> running a consultancy -> 100% living off products, this last jump having been made a little over a

• boothead 13y ago
  Hey Brennan, I've bought your last couple of book and got a lot of value out of them. One question: Why the focus on selling to individuals (with the books etc). How to you feel about B2B and building products targetted at a small business niche - worth persuing? pros, cons etc? For backgroung: I currently work in finance in London as a programmer, I'm competent in back to front webdev and I'm earning more than enough on my day rate to pay a good offshore developer. What would you do in my situation to begin to build a recurring income?
  • bdunn 13y ago
    I don't sell to individuals (consumers) :-) While a freelancer/consultant is theoretically one person, they're wearing their business owner hat when buying my products. This is why they'll pay a fair amount of money to get more clients, raise their rates, etc., but will later scoff at paying $0.99 for a game on the App Store. I would ONLY ever sell to businesses. And I think targeting bigger businesses (> 1 person consulting shops) is a great move to make. They'll churn less (if you charge a subscription), and they'll potentially throw down thousands of dollars a month if it helps them eliminate a position or nudge up their profitability by a point or two. Regarding your particular solution... You could start with what I'm advocating in my article: Why do people hire you today? I imagine it has something to do with programming + finance. What's the smallest, sellable product you could produce and sell at scale to the sort of people who are cutting your paycheck? Or to others who want to work as a developer in finance?
• alinajaf 13y ago
  Microconf was indeed a tour de force. If you're serious about making the transition to products for your primary income, go.