South of Market, an area of San Francisco. ...but it's usually "SoMa", like SoHo in NYC -- not "SoMA" like MoMA in NYC. Folks who have lived in SF for longer

South of Market, an area of San Francisco. ...but it's usually "SoMa", like SoHo in NYC -- not "SoMA" like MoMA in NYC. Folks who have lived in SF for longer than the current tech wave will tell you that it's properly "South of Market", not camel-cased anything. :)