You have to remember that these bundles and sales are not launch events. Psychonauts is an 8 year old game, for example. One of the biggest challenges of selli

You have to remember that these bundles and sales are not launch events. Psychonauts is an 8 year old game, for example. One of the biggest challenges of selling games is the sharp falloff of sales after release. The genius of things like the humble bundle and steam sales is that they leverage the low incremental cost of digital delivery to allow for game sales at vastly reduced prices long after release. And it works. These things generate millions of dollars of revenue. And they also put games in people's hands, allowing people to enjoy great games that they might have otherwise ignored due to the release date. Certainly not everyone plays all of the games they buy this way, but I think that's not a bad thing. The same effect happens with books, for example. People may buy a book that sits on their shelf for a very long time before it is read, if ever. And that's ok if it means that the reduction in price of the game (or book) has enabled thousands upon thousands of people the ability to enjoy that work who wouldn't have before.