> That artists will keep their tools at the latest version at all times - they don't. Often, they're still using a version of Photoshop three upgrades old. At t

> That artists will keep their tools at the latest version at all times - they don't. Often, they're still using a version of Photoshop three upgrades old. At that point, Creative Cloud is a lot more expensive. Not true: Amazon list price for CS6 Photoshop today: £631. CC price for 3 years: £632. With no upfront outlay. > That they get paid in advance. Surely if they have a problem with cash flow, it is advantageous to not have to outlay capital? So "pay as you go" makes much more sense. This is why start-ups use the cloud. > That all artists are really good with money and financial planning. This is true - but part of making a living by being an artist is also having a decent head for business.