This article should say 'Crowdfunding' instead of 'Kickstarter' - that's truly the part of the 'newest lean startup tool'. It's not about Kickstarter being tha

This article should say 'Crowdfunding' instead of 'Kickstarter' - that's truly the part of the 'newest lean startup tool'. It's not about Kickstarter being that tool, but what Kickstarter enables when using them. There's plenty of options, including doing it on your own site. Crowdfunding is indeed a good qualifier for knowing if you're on the right track or not. We actually crowdfunded our product, from the start, on our own website, and it went well enough that we're still at it. It's actually a product to crowdfund on your own website, so we essentially ate our own dogfood by using it to garner our first 100 customers.