'Create a Social Backend'. Wait, ANOTHER one? On Apple products, we already have Facebook and the Game Center, you can advertise that feature all you want, but

'Create a Social Backend'. Wait, ANOTHER one? On Apple products, we already have Facebook and the Game Center, you can advertise that feature all you want, but you're not going to sell me on signing up for another stupid network that no one I know will be on to socialize with in the first place.