Good points. Depending on how far along you are in the development process, you can have potential users testing a barbones mockup in real time. This could even

Good points. Depending on how far along you are in the development process, you can have potential users testing a barbones mockup in real time. This could even help the performance of the Kickstarter. As far as pivoting: you are absolutely right. If later on, you find out that you are not building the right product, you still need to fulfill your promises to your Kickstarter backers. That said, if your KS is a success, it's probably a good indication that your business model, at the very least, is viable. It comes downs to planning and determining what your end goals are, and then tailoring the KS campaign as best you can to meet those goals.