Yeah, that just doesn't sound right. Perhaps he's also counting additional organic installs, which he attributes to the increase in rank he got from the paid in

Yeah, that just doesn't sound right. Perhaps he's also counting additional organic installs, which he attributes to the increase in rank he got from the paid installs? This is how installs are sold, after all - 'yes, X per install sounds like a lot, but if you buy enough you'll top the leaderboard and get many many more, so you'll really only be paying X/10 per install...'