Maybe he just assumes (like most people) that flash is just another light source for when there's not enough light. Yet the pop up flash in your DSLR was never

Maybe he just assumes (like most people) that flash is just another light source for when there's not enough light. Yet the pop up flash in your DSLR was never meant as a light source like studio lamps. It's there so you can use it as a fill flash[1]. And it does this job pretty well. [1] http://en.wikipedia.org/wiki/Fill_flash http://en.wikipedia.org/wiki/Fill_flash