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As a DJ and receiver of various promos/press releases from record labels, I can confirm: yes, they're a waste of time. I get spammed so much by labels / distri
by louthy 14y ago
As a DJ and receiver of various promos/press releases from record labels, I can confirm: yes, they're a waste of time.
I get spammed so much by labels / distributors / PR companies it's unreal. The content of the press release is almost always useless when it comes tor describing the product. Although sometimes it's useful as a filter for which promos to not listen to (i.e. superlative overload).
Here's a couple example excerpts from some that are currently sitting in my inbox:
"Simon’s signature sound, ‘Hideout’ is swimming in gentle drum pads and irresistible melody, yet maintains a deep and chunky synth. The Native American esque flutes are simple yet add all the intrigue to this track. "
"Volume Two continues our voyage, to shores unknown leaving rich textures and undeniable grooves in our wake."
It's a never ending influx of hyperbole. I realise it's hard to write about music, but there must be a better way!