One way may be to get stupid. "Thinking outside of the box" is tough when you're used to living in the box. Maybe it's easier to just get away from things you'

One way may be to get stupid. "Thinking outside of the box" is tough when you're used to living in the box. Maybe it's easier to just get away from things you're familiar with to see creativity expressed. For instance, take your average boring chemistry student out of a lab, and tell them they've got to make 20 loaves of bread every day next week for the local bakery.. but don't tell them how, let them look it up, or give them the standard equipment. Just give them the ingredients -- maybe even throw in more than is necessary including some that aren't normally used. I bet you'd get some creative work out of people that weren't considered very creative in their normal work.