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Despite all the apparent hate for using the word "hacker", I'd love to see some actual comments here on the ideas presented. I run a record label that does pres

Despite all the apparent hate for using the word "hacker", I'd love to see some actual comments here on the ideas presented. I run a record label that does press releases and my gut has always said they are a waste of our time. Love to hear other people's experience with them as well.

louthy 13y ago
As a DJ and receiver of various promos/press releases from record labels, I can confirm: yes, they're a waste of time. I get spammed so much by labels / distributors / PR companies it's unreal. The content of the press release is almost always useless when it comes tor describing the product. Although sometimes it's useful as a filter for which promos to not listen to (i.e. superlative overload). Here's a couple example excerpts from some that are currently sitting in my inbox: "Simon’s signature sound, ‘Hideout’ is swimming in gentle drum pads and irresistible melody, yet maintains a deep and chunky synth. The Native American esque flutes are simple yet add all the intrigue to this track. " "Volume Two continues our voyage, to shores unknown leaving rich textures and undeniable grooves in our wake." It's a never ending influx of hyperbole. I realise it's hard to write about music, but there must be a better way!
jcodypittman 13y ago
Press releases are like wearing a shirt that says "Awesome Guy" and running up to every woman you see. You're going to get some responses, but is that effective and efficient? If your willing to put on your best and spice things up, you'll get more action. Send a journalist a "story idea" with a well crafted message that benefits them. You'll get a response that benefits you and your brand.
jcodypittman 13y ago
We tell people that a good way and good reason to use a press release is in reaction to a very important event within the company, if you are a VIB (Very Important Brand). EX: BP in response to the Gulf oil spill. It is a way to streamline the talking points for any person representing a brand. It doesn't have to be a reaction to a negative event. It can be mergers, buy outs, IPOs, big hires. The key is that the people issuing these press releases are VIBs.

louthy 13y ago

As a DJ and receiver of various promos/press releases from record labels, I can confirm: yes, they're a waste of time. I get spammed so much by labels / distributors / PR companies it's unreal. The content of the press release is almost always useless when it comes tor describing the product. Although sometimes it's useful as a filter for which promos to not listen to (i.e. superlative overload). Here's a couple example excerpts from some that are currently sitting in my inbox: "Simon’s signature sound, ‘Hideout’ is swimming in gentle drum pads and irresistible melody, yet maintains a deep and chunky synth. The Native American esque flutes are simple yet add all the intrigue to this track. " "Volume Two continues our voyage, to shores unknown leaving rich textures and undeniable grooves in our wake." It's a never ending influx of hyperbole. I realise it's hard to write about music, but there must be a better way!

jcodypittman 13y ago

Press releases are like wearing a shirt that says "Awesome Guy" and running up to every woman you see. You're going to get some responses, but is that effective and efficient? If your willing to put on your best and spice things up, you'll get more action. Send a journalist a "story idea" with a well crafted message that benefits them. You'll get a response that benefits you and your brand.

jcodypittman 13y ago

We tell people that a good way and good reason to use a press release is in reaction to a very important event within the company, if you are a VIB (Very Important Brand). EX: BP in response to the Gulf oil spill. It is a way to streamline the talking points for any person representing a brand. It doesn't have to be a reaction to a negative event. It can be mergers, buy outs, IPOs, big hires. The key is that the people issuing these press releases are VIBs.