Great post. I recently rewrote Planscope's welcome email (original here: http://copy-cat.co/blog/a-followup-email-that-actually-works/ http://copy-cat.co/blog/a

Great post. I recently rewrote Planscope's welcome email (original here: http://copy-cat.co/blog/a-followup-email-that-actually-works/ http://copy-cat.co/blog/a-followup-email-that-actually-works...), and this time around really emphasized point #9 of yours: providing onboarding tips. If you don't have a big, fat textarea on your cancellation page that asks people why they're canceling, stop whatever you're doing and spend 30 minutes adding it. Once you have enough cancellation data, you should know why a lot of people who sign up for a trial cancel within the first few days. Recycle that feedback directly into your welcome email (and in-app onboarding), and aim to eliminate as many confusion points as possible while continuing to reinforce your product benefits. For the curious, here's the new email template I'm using: http://glui.me/?i=h5f7alhn92c131t/2013-05-07_at_9.52.24_AM.png/ http://glui.me/?i=h5f7alhn92c131t/2013-05-07_at_9.52.24_AM.p...