Very interesting discussion and timely in the sense that I spoke with a co-worker yesterday about how Google is obtaining free market research on businesses thr

Very interesting discussion and timely in the sense that I spoke with a co-worker yesterday about how Google is obtaining free market research on businesses through the Google Online Marketing Challenge. Essentially, it's a competition where students consult with businesses, produce a report on the company, industry, etc and implement an Adwords campaign for them. No doubt I gained a lot of experience from doing this but submitting all the reports to Google and with them being able to aggregate everything, I'm sure they would find some value in it.