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Why Customers Overlook Your Startup (Even When You’re Doing the Right Stuff)
- iksor99 13y agoI see this exact issue a lot as well when consulting with customers. It isn't so much a startup problem as a website problem, when a site is over-designed and not built to sell.
- Egregore 13y agoAn example would show better what the author meant.
- patrickmay 13y agoI agree. Interestingly, there is a link in the article to another article that shows several examples. ETA link: http://copyhackers.com/2013/02/your-most-overlooked-home-page-opportunity/ http://copyhackers.com/2013/02/your-most-overlooked-home-pag...
- BCharlie 13y agoI tried to give one solid example, but the copyhackers link is a must read.
- toumhi 13y agoGood article, which is more for the case when you know your customers and when your sales process already kinda works (although not optimally). For most startups though, the problem is that they don't know their customers, have an imaginary idea of what customers might need and create a product based on guesses. Customer development (or other methods such as compiling/filtering data from forums/blogs) helps with figuring those and create powerful value propositions.
- BCharlie 13y agoNo argument from me there - that is definitely the number one problem. In the future, I'll be tackling some of those topics on how to know your customer, since it is so critically important to business success. It's harder to fix existing sites if they haven't done that legwork up front :)
- cpsales 13y agocomic sans.
- phreanix 13y agoGood article. I actually saw their post asking for advice on r/entrepreneur. I would have liked to see what you could have done with their messaging tho, if only to show the thought process behind it.