Thanks for the detailed explanation. $10-$15 per year is a bit expensive. I doubt a domain that gets no more than 10 hits a day should pay that much. A 1000 or

Thanks for the detailed explanation. $10-$15 per year is a bit expensive. I doubt a domain that gets no more than 10 hits a day should pay that much. A 1000 or even as little as 100 of them owned by a single person certainly would be expensive. I wish there were a way to pay per use. In a strict philosophical sense, the platform with the most users sets the rules. It wouldn't be surprising if an emerging platform with a lot of users established their own naming service. To some extent, the App Store is a naming service. The people running such a platform would probably not even realize themselves the importance of having their own naming service amidst trying to get up and running. And what would have them stick with custom naming would be the same force of inertia that keeps current domain prices so high. There's probably unseen innovation around naming waiting to be discovered.