Knocking designed emails has been trending recently, and I don't see that much justification for it. Yes, I prefer text when images aren't warranted, but it se

Knocking designed emails has been trending recently, and I don't see that much justification for it. Yes, I prefer text when images aren't warranted, but it seems to me that presentation matters when there are competing contexts in the same message. For example, I just for a response back from a renter on AirBnB. Because of the presentation, I could tell which user it was from, which apartment it was for, exactly what their message was, a helpful hint that I was "pre-approved" and more. Design and layout introduces clarity with content by providing context and relationships. Plain vs Pretty emails are both terrible if done poorly, but I'd argue Pretty can accomplish much more than Plain when done right.