> As a three-year resident of the Mission, I’ve seen the influx of money from the rise of Apple and Google’s stock plus the Facebook IPO change its character.

> As a three-year resident of the Mission, I’ve seen the influx of money from the rise of Apple and Google’s stock plus the Facebook IPO change its character. It seems weird for the writer to try to separate himself from this. The mission starting gentrifying well before 2010, there was just a bit of a lull at the end of the last decade. Not to put too fine a point on it, but he's a white stanford-grad who covers the tech industry for a website. Even if you're a poor recent college graduate with five roommates, your presence changes the character of the neighborhood.