I always thought "Big Data" referred to the industry, similar to the terms "Big Pharma" and "Big Tobacco": i.e., very large firms with very large budgets that

I always thought "Big Data" referred to the industry, similar to the terms "Big Pharma" and "Big Tobacco": i.e., very large firms with very large budgets that focus on data science/storage, pharmaceuticals, or cancer sticks. Using "Big Data" as a noun to refer to actual data sets offends my grammatical senses.