You know what, this article makes more sense on What Ive is doing at Apple than any other I've read. That's why Apple is unique in the industry, because while t

You know what, this article makes more sense on What Ive is doing at Apple than any other I've read. That's why Apple is unique in the industry, because while the other guys are thinking - skeumorphic or flat - Ive is dealing with Human Experience of device/system. Everything else than that is a fad, and they come and go so fast, whereas we still have our senses and bodies unchanged.