"creativity" is all about process. come up with methods for putting ideas / objects / anything together and when you have a whole series, pick the ones that are

"creativity" is all about process. come up with methods for putting ideas / objects / anything together and when you have a whole series, pick the ones that are most intriguing and run with them. it's a tough sell to imply that any product, any idea, or any thing is creative in the sense that it appeared out of some sort of magical, big-bang of inspiration. your brain works by building connections, so anything you build is going to be an expression of everything you know; it's just a matter of not being afraid to experiment, and of iterating as fast as possible to find combinations of ideas virulent enough to claw their way above the slew and become something special. and the energy you spend searching, identifying and implementing those combinations of ideas is directly related to the likelihood of their success... however you choose to define it. don't be afraid to fail. by failing you're educating yourself about what doesn't work, which, in turn, makes it easier to identify what will. also, when you're trying to be creative, the easiest way to fail is to not do anything at all. it's too easy to cogitate endlessly about what good solutions COULD be, rather than taking real steps to implement and identify what good solutions ARE. i'd go with nike... "just do it." ...or maybe, "obey your thirst."