What would it mean for Microsoft to "pull an Apple", given that they just reported record revenue in their last quarter? I mean, their relevance in some consum

What would it mean for Microsoft to "pull an Apple", given that they just reported record revenue in their last quarter? I mean, their relevance in some consumer markets is waning, and that must be a bit disquieting, but it's not like they're struggling to remain a going concern or anything...