Sadly you just described most of the tech press (substitute any competing technologies and companies in step 1). I guess it worked for John Dvorak and Slashdot

Sadly you just described most of the tech press (substitute any competing technologies and companies in step 1). I guess it worked for John Dvorak and Slashdot and plenty of others back in the day. :( BGR seems to be going in the same direction from the opposite perspective. What I like about Ars is that, while they have plenty of super opinionated writers in all camps, there seems to be editorial pressure to not let anything get too hyperbolic or cross the line into disinformation.