He uses a false analogy in my opinion. Hotel guests don't congregate and ask each other, "Do you reuse your towel?" The ad campaign may be effective in that cas

He uses a false analogy in my opinion. Hotel guests don't congregate and ask each other, "Do you reuse your towel?" The ad campaign may be effective in that case. But if you tell a group of teenagers, "Most teenagers don't do drugs" they'll know the campaign was lying when they go to their first party and someone comes back from college and passes the pipe around. (College kids are cool, so do what they do.) A better campaign might be to explain why using real life cases. It isn't hard to do this with alcohol or heroine, but it may be difficult with something like weed.