> I remember reading about how Japanese advertizers would use Google queries in ads instead of URLs That's happened in the UK as well, though (in my experience

> I remember reading about how Japanese advertizers would use Google queries in ads instead of URLs That's happened in the UK as well, though (in my experience) more often with video adverts (e.g. movie trailers) than print advertising. It began with stuff like "AOL Keyword: harry potter" (was it "keyword"? can't remember, was definitely AOL), and mostly died after that, but have seen it with Google a few times. And on the flip side, you seem to suggest that QR codes are a western thing - actually they were invented in Japan, and are much bigger in Asia than over here.