What to customers think these seals mean? I think they're just being used to give the site a feeling of credibility. > 2) 65% of consumers agree that a website

What to customers think these seals mean? I think they're just being used to give the site a feeling of credibility. > 2) 65% of consumers agree that a website displaying the Norton Secured Seal is safe to browse and won’t give them a virus. > 3) 55% of consumers agree that a website displaying the Norton Secured Seal means that the website protects their online privacy. In other words, customers primarily think that the seal means the website is legit and unlikely to intentionally mess up their computer. When browsing an online store you don't know, that kind of assurance is fairly valuable. But of course, nothing prevents an illegitimate site from putting those logos up, too.