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"The true problem is that when crafting an email 95% of the time is spent getting the design just right and only 5% is spent on the subject and content." I'm c
by imjared 13y ago
"The true problem is that when crafting an email 95% of the time is spent getting the design just right and only 5% is spent on the subject and content."
I'm curious what shop you are thinking of that has this kind of time breakdown? I know that in my previous agency (political/non-profit/corporate consulting), the team responsible for emails spent hours and hours working on crafting perfect subject lines and meaningful content. The subject and the content drove the design.
- nathanbarry 13y agoThat's excellent that your team spent that much time on content. That's how it should be. My experience has been the amateurs do exactly the opposite.
- aalbertson 13y agoone could probably reasonably argue that an agency of that type is most likely going to have a larger focus on content as they aren't really "selling" anything, so much as selling their ideas, etc...