>"Daddy, why does that kid look all beat up" Im pretty sure its explained in the ad: "If someone hurts you, phone us" I agree it could cause some confusion bu

>"Daddy, why does that kid look all beat up" Im pretty sure its explained in the ad: "If someone hurts you, phone us" I agree it could cause some confusion but how many kids are going to ask their parents after reading the ad? We obviously can't know for sure but I feel like the ad conveys enough information to the point that "this kid was hurt by someone, if this is happening to you call us, we can help"