I've just assumed that it tends to imply 'technology' via the long-existing term "I/O" [input/output]. Even the businesses that that use it and are less tech-h

I've just assumed that it tends to imply 'technology' via the long-existing term "I/O" [input/output]. Even the businesses that that use it and are less tech-heavy in business model tend to be web- and/or mobile-first type companies from what I've seen...