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Ask HN: Any great blog posts discussing results of A/B Testing?
I am working on an article to compile research from designers, developers, and Internet marketers who have tested various SEO/UI tweaks. I know there are lots of writers on here who like to report what they find and share with the community.
If anybody has any great blog posts or case studies they could share, I will definitely peruse the bunch. Thanks in advance!
- relaunched 13y agoA/B Testing Rigorously Without Losing Your Job - B. Tilly - http://elem.com/~btilly/ab-testing-multiple-looks/part1-rigorous.html http://elem.com/~btilly/ab-testing-multiple-looks/part1-rigo... 20 Lines of Code that Will Beat A/B Testing Every Time - S. Hanov - http://stevehanov.ca/blog/index.php?id=132 http://stevehanov.ca/blog/index.php?id=132 These are the ones I've read recently. If I remember any others, I'll update.
- jakerocheleau 13y agoGreat thank you!
- doug1001 13y agothe devs at thumbtack.com maintain a blog w/ 2-3 excellent posts on the subject. i liked these because the authors clearly have experience in all three aspects of split-path testing: (i) the engineering (how to implement? eg, via template-switching middleware); (ii) the analysis (probability theory); (iii) test config--identifying orthogonal features suitable to test. so there's that plus the app they use. Of all the A/B-test metrics apps i know of that are named in honor of 1980's bands, thumbtack's has the best name, "ABBA"
- fchief 13y agoThere was a really good presentation on this a couple of weeks back in Austin. I think it is recorded here: http://engineering.indeed.com/blog/2013/05/indeedeng-data-driven-product-design-slides-video/ http://engineering.indeed.com/blog/2013/05/indeedeng-data-dr...
- jakerocheleau 13y agoYeah this is great! Pretty recent as well, thanks so much for sharing it looks interesting.
- slyv 13y agoDefinitely check out Kyle Rush's report on the optimization of the Obama Campaign's donation page via A/B testing. Here's the link:http://kylerush.net/blog/optimization-at-th http://kylerush.net/blog/optimization-at-th e-obama-campaign-ab-testing/
- jyu 13y agoI like the following: http://visualwebsiteoptimizer.com/split-testing-blog/ http://visualwebsiteoptimizer.com/split-testing-blog/ http://marketingexperiments.com http://marketingexperiments.com http://whichtestwon.com/ http://whichtestwon.com/ http://kylerush.net/blog/optimization-at-the-obama-campaign-ab-testing/ http://kylerush.net/blog/optimization-at-the-obama-campaign-... (previously mentioned)