You usually get logos of this type "for free!" when you purchase an SSL certificate, and the SSL providers highlight it as some sort of competitive advantage. I

You usually get logos of this type "for free!" when you purchase an SSL certificate, and the SSL providers highlight it as some sort of competitive advantage. It's completely ridiculous. We put a padlock image on our payment pages even though it does absolutely nothing for security, but it might help the conversion rate, so there it is.