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"Every month more than 70% of those folks use Facebook apps." Do not be fooled by this impressive statistic. They are actually counting their "native" apps li
by kwamenum86 18y ago
"Every month more than 70% of those folks use Facebook apps."
Do not be fooled by this impressive statistic. They are actually counting their "native" apps like Photos as Facebook apps. That means that if you upload a photo you are included in that 70 percent. That is like saying that anyone who used Safari on their iPhone used an iPhone app. By their definition it may be accurate but it leads you to believe that FB apps are more successful than they actually are. They are not dead but I would not say they are thriving either, at least not the vast majority of third party apps. There is a lot of junk in the app directory because the barrier to entry is so low.
- wenbert 18y agoI agree. I was not into Facebook a few months (maybe a year) ago... Expecting to see some good apps, I was actually very surprised to find out that almost all of them are junk... Seriously, I just ignore all app requests now.
- eries 18y agoI had that same impulse when I first heard the stat. Do you have a cite on that definition, though?
- kwamenum86 18y agoI can't provide a reference that says that the 70 percent figure include native apps, however, historically they have made no distinction between native apps and developer apps when they count usage stats.
- blader 18y agoI find it hard to believe that 30% of their user base never uses any of their own apps: Photos, Notes, Posts, Groups, Events.
- trapper 18y agoYou haven't spent much time watching a cross-section of society use computers have you? :) I remember the first time I had to tell someone about how to use a scrollbar. A tab is almost nuclear physics from there.
- blader 18y agoThe way Facebook counts users, you access an application and that counts as a "usage." 30% of Facebook's active user base, in other words, have never clicked on a photo? It doesn't make sense.
- kwamenum86 18y agoWell I am not a Facebook employee but whenever the company compiles statistics for applications they include the native ones and make it apparent. They may be calculating the number differently this time. I assume that they still count native apps though.
- blader 18y ago" whenever the company compiles statistics for applications they include the native ones and make it apparent. " Do you have any references for this? I follow Facebook pretty closely and this seems unusual.
- endtime 18y agoI think a lot of people just use status updates and walls. I know that's how my mom uses Facebook. I don't think the status is an app; not sure about the wall. Also, maybe they're including inactive (or nearly inactive) accounts when they say "users".
- ajdecon 18y agoReally? I use most of those, but none of them very often. The heart of the Facebook experience--especially in the newest iteration--is the status news feed, with the profile Wall probably in 2nd place. And it feels like some of their apps, like Groups and Notes, are intentionally being pushed into the background. I have no trouble at all believing that newer users are staying exclusively inside the news feed, and maybe leaving messages on the wall or sending private messages.