I use fairly sophisticated filtering to block things that are shaped like ads, to block URLs matching certain patterns, and to control JavaScript behavior. I h

I use fairly sophisticated filtering to block things that are shaped like ads, to block URLs matching certain patterns, and to control JavaScript behavior. I honestly don't mind ads if they're sane, which is probably why Google is successful (their text ads tend not to be annoying at all). I understand the need for ads, to give sites revenue for the content they produce. The problem I have is advertisers who are so eager to push their message on me, that they have absolutely no respect at all for me. Shoving things in my face, making loud, constantly animating, colorful abominations? That gets you on my permanent ban list, and may ensure that I never, ever return to your web site.