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The main challenge in building facebook apps is figuring out how to monetize a user base that doesn't pay or click ads. It works for facebook itself because th
by johnrob 18y ago
The main challenge in building facebook apps is figuring out how to monetize a user base that doesn't pay or click ads. It works for facebook itself because they have an unholy amount of traffic. But your app won't.
- tdavis 18y agoIt works for Facebook itself? That's news to me.
- kapitti 18y agoThere are outliers, Zynga for instance has people paying for fake poker chips.
- teej 18y agoZynga isn't an outlier. Virtual Goods certainly isn't a new business model, and they're definitely not the only ones doing it on Facebook. Besides, from all the anecdotal data I have, successful apps using virtual goods typically get 1/3 revenue from direct sales, 1/3 from CPA offers, and 1/3 from ad clicks.