it seems this is a technique for targeted marketing in the abstract. One sign might target two age group market segments, simultaneously, a kind of 'message di

it seems this is a technique for targeted marketing in the abstract. One sign might target two age group market segments, simultaneously, a kind of 'message discrimination'. I find it a bit concerning precisely because the age groups may be unaware of the segregated presentation. In this case it's theoretically a public service announcement, but it could alternatively be e.g: a business marketing toys / candy, 'under the radar' of parents.. The message of a political or religious group, or any number of possibilities.