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Shorter kids will probably be able to see it (it's an angles thing; so, shorter kids will probably see it from further away I'm guessing). I'm theorizing here;

Shorter kids will probably be able to see it (it's an angles thing; so, shorter kids will probably see it from further away I'm guessing). I'm theorizing here; but, abuse probably doesn't start with the child is 14 or 15. It probably starts when they're 7 or 8; and they'll see the ad. By the time they're 14 or 15 and not able to see the advertisement anymore, they'll hopefully have seen it so much that, when they finally have the courage to call the number and flee, since they haven't already in your prescribed scenario (which is VERY possible), they'll remember it from their youth. I believe the thinking for this kind of tool is that it's better that the parent doesn't know that the kid knows this number than it is that all children know the number.

mikeash 13y ago
"It probably starts when they're 7 or 8" Pretty sure it's much earlier than that. It's not like a parent wakes up one day and says, "Well, little Johnny is seven years old today, finally old enough for me to start beating him with a rake like I've always wanted to do." This stuff starts very early. One serious problem with this stuff is that, since the child is subjected to it from pretty much the beginning, they grow up thinking it's normal. This makes it less likely for them to seek help (help for what? it's normal!) and helps perpetuate the cycle, as they're more likely to do the same thing to their own children.