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A user recently pointed out that the most important advertising festival is coming up (http://www.canneslions.com/ http://www.canneslions.com/) and that agencie
by konstruktor 13y ago
A user recently pointed out that the most important advertising festival is coming up (http://www.canneslions.com/ http://www.canneslions.com/) and that agencies are doing campaigns just to enter the race for awards, which seems to be relevant here. See also http://news.cnet.com/8301-17852_3-57581882-71/microsoft-turns-forbes-magazines-into-wi-fi-hot-spots/ http://news.cnet.com/8301-17852_3-57581882-71/microsoft-turn...
- stbullard 13y agoThe impracticality of this ad doesn't mean it's just Lion bait. Some ads are made solely to win awards, and are utterly impractical, but the converse doesn't hold: not all impractical ads are made solely for awards shows. In this case, the impractical presentation is driving a conversation, which is itself increasing awareness of the issue and the phone number, 116-111. That's a good ad at work: not necessarily at the obvious level - people seeing it on a Spanish street - but nonetheless creating outsize value for the client.