It depends on how you define sales and who you are selling to: So in a B2B company you can be a soft spoken Bill Gates, but perhaps in a consumer company you ne

It depends on how you define sales and who you are selling to: So in a B2B company you can be a soft spoken Bill Gates, but perhaps in a consumer company you need a bit of a showboat like a Steve Jobs. But also some companies don't really "do sales" in the traditional sense — think of a utility or a conglomerate as two examples where sales isn't something you directly manage. Also you have to scale, so the real sales effort could be as much in the HR level of things in terms of doing recruitment as in the actually selling of services or products.