I've often found that asking friends "hey what problems do you have in your day job, what software do you need" results in a pretty disappointing exchange. The

I've often found that asking friends "hey what problems do you have in your day job, what software do you need" results in a pretty disappointing exchange. They try to help but they often don't realize their own burning issues. I've always found better results by asking "when are you busiest at work. What part of the day/year is the most stressful". Then you can follow up by asking why, what are the tasks that slow you down. Then you get a much more relaxed conversation where daily frustrations flow. Most people tend to think struggles & pressures are just part of their job. It's up you to filter through & see where software could provide a simple solution.