This seems to be the only top-level comment that actually gets what pg is driving at: Simplicity. Ferdinand Alexander Porsche's philosophy was that design shou

This seems to be the only top-level comment that actually gets what pg is driving at: Simplicity. Ferdinand Alexander Porsche's philosophy was that design should be honest. The car shouldn't pretend to be more than it really is. Reduce the design to the core of the product, eliminate distractions. Don't align the design to current fashion or trends. He believed that it's the other way round, fashion aligns itself to well-designed products. "Design must be functional and functionality must be translated into visual aesthetics, without any reliance on gimmicks that have to be explained. [...] A product that is coherent in form requires no embellishment. It is enhanced by the purity of its form. Form should be presented in a way that is easily understood and that does not divert attention from the product and its functional purpose. [...] Good design must be honest.” (Source: http://www.porsche.com/spain/aboutporsche/pressreleases/pag/archive2005/quarter4/?pool=international-de&id=2005-12-05 http://www.porsche.com/spain/aboutporsche/pressreleases/pag/... )