Overall, great article, but keep in mind that the goal of good design isn't to make people go "wow," it's to be invisible Or rather - it's only to make people

Overall, great article, but keep in mind that the goal of good design isn't to make people go "wow," it's to be invisible Or rather - it's only to make people go "wow" if making that happen is part of what the goal of the design is. Designs being invisible that should "wow" are just as bad as "wow" designs when they should be invisible.