Just a guess: I think they're exactly where they want to be. They're taking the "don't end the party at 11" principle to the extreme and refusing to (openly) mo

Just a guess: I think they're exactly where they want to be. They're taking the "don't end the party at 11" principle to the extreme and refusing to (openly) monetize until the end of the world. Gold seems intentionally silly, almost like they're playing dumb. If I were a betting man, I'd say their route to bags of money would be to "fake upvote" certain posts. Like Twitter's paid endorsements, only super sneaky. Ask Taco Bell or Coca-Cola or whoever to come up with something interesting they can throw on r/funny or r/TIL or whatever, and as long as it doesn't scream "phony," Reddit will make sure it gets to the top. (That's not an accusation, just a hunch.) >It's not the people who vote that count. It's the people who count the votes. Joseph Stalin