He's does say that you should build your Initial Product or Service Offering right at the beginning. I think 'start selling' is more like a 1.0, out-of-beta, r

He's does say that you should build your Initial Product or Service Offering right at the beginning. I think 'start selling' is more like a 1.0, out-of-beta, ready for the pragmatists in the adoption-curve mindset.